With the mainstream media's interest in blogging at a fever pitch, Mindjack's Melanie McBride takes a critical look at the future of blogging and talks to some of the bloggers trying to shape it.
If there's a message of the 'for dummies' age it's that nothing is beyond our grasp. And our desire to believe this is reinforced by trends like usability, which privilege economy over elucidation. No one anticipated it all better than Marshall McLuhan, who whittled big insights into sound bites in order to engage an audience beyond the lecture halls of the University of Toronto.