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reviewed by J.D. Lasica


April 26 , 2004 | When future generations look back at this unsettled era in which we're transitioning from an analog to a digital society, the search bots may be impressed most by the works of Lawrence Lessig.

In his first book, Code and Other Laws of Cyberspace, dark forces were gathering, conspiring to use code as a form of privatized law to hem in the Internet and the potential of the digital revolution. Readers learned that the Net, far from impervious, could be subdued by rewiring its architecture. The premise seems obvious now, but only because Lessig's 1999 ground-breaker connected the dots for us and set the scene for the struggles to follow.

His 2001 follow-up, The Future of Ideas, examined the kinds of innovation that could flourish online but for the intrusion of copyright law. Lessig's second outing deepened our understanding of the forces in conflict: entertainment companies, rigid business models, and obsequious policy-makers set against tech innovators, risk-taking businessmen, and Netizens who still took their online freedoms for granted. In a style that was uncommonly accessible for this academic-turned-storyteller, Lessig tackled the public commons, the end-to-end principle, spectrum regulation, and other classic and modern precepts in an effort to get us to look at intellectual property in a new light.

Now comes Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity. The book could be considered the finale in Lessig's trilogy, a sort of Lord of the Rings for the intellectual property crowd.

The good professor lives up to the arguments he espouses by making the book available for free download on the Internet. Since its release in late March, Free Culture has become something of a remix phenomenon, with fans uploading audio versions of each chapter and others recirculating the work in new formats, such as wikis, iSilo and Mobipocket. No worries: It was released under a Creative Commons license.

Once again Lessig calls to our attention the increasing disconnect between law and digital culture. We see studio moguls, recording executives and Beltway insiders all seeking to impose what Lessig calls an "extremist" agenda by divorcing copyright law from its moorings in the Constitution as a balanced copyright bargain struck between creators and the public. Instead, we're now seeing a new brand of intellectual property, where digital "property" rights are valued above all else and "piracy" is portrayed as the common enemy.

It is this framing of the issue, as one of property and law vs. piracy and theft, that itself is dishonest, as Lessig shows. Instead, the real battle is about control. As he writes: "The opposite of a free culture is a 'permission culture' -- a culture in which creators get to create only with the permission of the powerful, or of creators from the past." This has become the blood feud that is today tearing at the fabric of digital culture: Should the public's right to participate in culture be sacrificed on the altar of protecting big media's business models?

Lessig, a law professor at Stanford, serves as our historical tour guide, aptly demonstrating that each of the major entertainment industries -- Hollywood, cable television, radio, the music recording industry -- was itself guilty of piracy in its early years. Culture, it seems, has always wanted to borrow from what came before.

He also summons up moral outrage in pointing out the baseness of a legal system in which a teen faces a maximum fine of $1,000 if he shoplifts a CD from a record store -- but faces statutory damages of $150,000 for downloading a single song without permission. He shows us the added financial burden the government placed upon Internet radio, which must pay recording artists for every Webcast of a song, even though terrestrial radio is exempt from such payments. The double standard has gone a long way toward smothering Internet radio in the cradle.

At times, Lessig steps out of the legal cocoon to wonder about larger social policies. He writes:

Why is it that the part of our culture that is recorded in newspapers remains perpetually accessible, while the part that is recorded on videotape is not? How is it that we've created a world where researchers trying to understand the effect of media on nineteenth-century America will have an easier time than researchers trying to understand the effect of media on twentieth-century America?

Near the end, Lessig takes us on an extended tour of Eldred v. Ashcroft, the landmark case involving the public commons that he argued before the Supreme Court and lost, 7-2, 15 months ago. He spends a bit too much time refining his arguments in an imaginary rehearing of the case rather than recounting personal details of what was taking place behind the scenes. In the end, the High Court caved to special interests, granting Congress the right to extend already lengthy copyright terms by another 20 years, without bothering to explain how such an act will offer incentives to Robert Frost, Ernest Hemingway, George Gershwin, Irving Berlin or other long-dead creators. In so doing, the court helped ignite a digital prairie fire that will doubtless grow hotter in intensity as digital technology becomes a pervasive part of our lives.

The giant of cyberlaw has a few prescriptions for this sad state of affairs. One is Creative Commons, the organization housed at Stanford that gives creators greater freedom over how to manage and share their digital handiworks. But a more fundamental solution lies in Lessig's call for Congress to revisit the very basis of copyright. He recommends shortening copyright terms and, importantly, rewiring its fundamentals so that everything on the Internet does not automatically fall into the regulatory black hole governed by copyright law. Lessig suggests (as others have done) remixing the law so that copyright comes into play not when someone makes a copy of something for personal use but only when someone is engaged in profiting off others' works -- that is, true piracy.

His final suggestion is one of his best: Fire lots of lawyers.

J.D. Lasica is a veteran journalist who writes frequently about the impact of emerging technologies on our culture. He is currently working on a book about the clash between entertainment companies and technologists.








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